Stakeholder Matrix

Stakeholders are those individuals or groups who will be affected by an activity, programme or project.  They could include senior managers whose business areas are directly or indirectly involved, the end-users (including customers outside the organisation), suppliers and partners.  Effective management of the stakeholders’ interests includes the resolution of conflicting objectives and representation of end-users who may not be directly involved in the activity.  Stakeholders’ interests can be managed through stakeholder meetings and specific user panels providing input to a requirement specification.  The key objective is to capture, align, record, sign-off and deliver stakeholder objectives.  A way of prioritising this activity is to use a stakeholder matrix.  A possible format for a stakeholder matrix is included below.

Importance of the stakeholders

to the organisational activity